Friday, 23 November 2018

Writing a Craft Book, Part I

I've wanted to post about writing my book for ages, but hadn't wanted to do it before it came out...and then sort of lost the impetus to do it afterwards because it felt such a long time ago, but I'd really hate for all the memories I have of writing it to slowly dissolve, so I thought I'd record them here. I find the processes people go through to do things fascinating - I recently became obsessed with the idea of how they go about recording audio books and all the logistics involved in reading for so long, how many mistakes might be made, how people do accents for so many characters....I still haven't discovered all those things, but, quite by chance, I did end up hearing some tempting bits on Mariella Frostrup's Books & Authors programme on Radio 4. Anyway, I've always been interested in the book-writing process...possibly even more so when I first began writing a book of my own. So for anyone who might be interested, here's my version (if you want to find out more about how I got my book deal, what's in my book, and how I made my book proposal, you might like this post).

I'll break it into snack-sized posts to avoid you missing meals (or a year of your life), covering: A Wobbly Spirit; Time Management; The Book Writing Process; Photography; and Sewing. The latter two will be covered in subsequent posts.

If you like to read on, you may want to get yourself a cup of tea and a's a long one!

A Wobbly Spirit

I think there are probably few authors who stand on the precipice of signing a contract and don't feel even a niggle of doubt over what's to come. For me, I worried that I may not be able to fulfil all the things I'd laid out in my book proposal, not least because so many of them relied upon being able to secure interviews with other people, but I also worried over a bigger question: could I actually finish writing a book? Over a decade earlier, I'd written half a novel and had been invited in to a well-respected literary agency to discuss it. Leaving my babies at home, I had stepped out of my own life for a morning and sat discussing my book in a sun-filled room in their elegant sash-windowed offices, and was told that they loved it and wanted to see more. It's perplexed me in the years since, as to why I went home and never felt able to write another word of that story. Perhaps it was because I knew that I didn't actually want any commitments to distract me from those lovely babies (my son wasn't even two-years-old at that point), or perhaps because I was scared, but for whatever reason, it left me wondering if I was someone who couldn't finish things. Over the course of next decade, I went on to turn down several invitations to write craft books, and even though I always turned down those opportunities for logical reasons (such as not feeling suitably qualified to write a book on dressmaking, or sensing that the publisher wasn't a good fit for me), that too had made me wonder if I was not just someone who couldn't finish things, but also someone who couldn't even start things! I felt if someone were to write me a report card, it would have read: failure to progress.

But, when the opportunity to write this book about English paper piecing came along, enough of the pieces slotted into the right place that I finally felt ready to take a risk: it was a subject I knew inside out; the publisher was willing to embrace my ideas about writing an unconventional craft book; and my teenage children were actively encouraging me to take on bigger commitments, even if it meant stealing time away from them. After five months of negotiations, I finally signed my contract, and felt an odd sense of calm and certainty that I was finally in the right place to be able to change the script that had been running in my head about who I was (or wasn't) and I felt so focused on my book, that any doubts quickly fell away; I simply didn't have time to worry any longer.

Time Management

My primary concern with writing my book was time. For how multi-stranded my book is - including essays, interviews, techniques and patterns - I didn't feel I had long to write it. I signed a contract on 16th September 2016 and had until 28th April 2017 to turn everything in, so in just less than eight months, with Christmas in the middle, these were the things I needed to complete:
  • the research, reading, interviews and writing for the psychology/history essays
  • find and interview people for the Modern EPPers section and then write up those interviews 
  • design and sew all the patterns for the book
  • create illustrations and step-by-step graphics
  • find a suitable photographer, source props/backdrops/location etc, complete the photoshoots
  • negotiate fees and publication rights with museums, for any images I wanted to use
  • work through my publisher's edits from several interim deadlines
  • go on day trips to meet people who I was able to interview in person
  • get permissions forms completed by people whose work was featured in the book
My sister, who works in publishing, had told me at the outset that even if I had to write the whole book in one month, I'd be able to. That may or may not have been true, but it was an idea that I kept in my pocket knowing that creative projects are like water, spreading out to fill whatever shape or size of pot you give to them, so that if I had just less than eight months, it would be done in just less than eight months.

At the outset, I'd imagined that writing a craft book would be stressful and slightly hellish, something worth doing only for the thrill of having a finished book in my hands, but somehow it was just the opposite: totally exhilarating and wonderful. I fell completely in love with the book-writing process and have a distinct memory of climbing the stairs to my sewing room early one morning and realising that I felt overwhelmed by happiness that the day ahead was one of research and writing. I discovered that being surrounded by piles of books, notes, plans, Illustrator files, research and a to-do list to quietly work my way through, is my idea of heaven - it felt like I had finally found my thing, and it made frequently working 16-hour+ days feel like a privilege.

Although I spent the bulk of my time up in my attic at my laptop, there was always something that could be slotted in easily to whatever kind of time I had available outside the attic, and constant multi-tasking became my favoured method of time management: if I was in bed, I could be reading research books; if I was driving, I could be listening to a lecture or an audiobook that might be relevant; if I was discussing Squeebles (the series of educational apps I create with my husband), I could be hand-sewing, and so on.

My aim was to always be ahead of schedule, while also making it feel like life hadn't stopped for book-writing - so I capitalised on every spare moment, but also said yes to doing as many things as possible. Scanning back through my photos from that period are a testament to that - they're full of friends, exhibitions, days in London with my children, dog walks, evenings out, trips to the beach, birthday celebrations, an impromptu trip to Spain to see my sister, even a black-tie ball. I found that I was forced to become more time-efficient in ways that had previously eluded me: suddenly, I was a person who got things done the moment they were put in front of me, bothered to keep a shopping list to minimise trips out of the house, and had a pile of cards, gifts and sellotape stashed in a drawer for emergencies. Most people probably do those things anyway, but I'm not a naturally organised person, so they were all new to me. This change in mindset meant that when I was invited to submit a trio of projects to a book by the V&A in the middle of writing my own book, I unexpectedly felt confident that I could fit that in too - if I just carried on steadily working my way through the to-do lists, it would all be fine.

All this was a lightbulb moment for how, years earlier, some of the mums who had worked in high-pressured jobs when our children started school, were also the ones who always remembered everything and whose children arrived at school in an immaculate school uniform and well-polished shoes; they'd simply become more organised in every department of their lives to make things work. I  hoped that, having finally discovered how much I was capable of fitting into a day, a high level of productivity would be mine to keep forever, but what I found on finishing my book, was that without a deadline looming, the intense need for whole-life efficiency faded and, sadly, I am back to being a slightly chaotic human again...

But it would be wrong to imply that I didn't make compromises with my time while writing my book: I stole a chunk of time away from our family business, and I also made other trade-offs that were less obvious at the time. Although whenever my children walked into my sewing room, I made a point of closing the lid on my laptop to signify that they had my attention, I think my perpetual busyness and the looming of deadlines imperceptibly changed the quality of the time I had with them. It was only after my book was finally handed in and I was lying on the sofa one evening talking with them about nothing and everything, that I realised it's those times when my head is empty and I have nowhere I need to be and nothing I need to do, that we have my favourite kind of pointless and funny conversation, soak up each other's company, or perhaps let any niggling worries that might have been playing in the back of our heads, rise up to the surface to be talked over.

The Book-Writing Process

When I'd imagined the nuts and bolts of writing a craft book, I'd thought that I'd be writing the manuscript and dropping low-resolution images in wherever I wanted them. In fact, you write everything totally unformatted in a Word document and put the file name of any images in brackets.

For me, the backbone of book-writing turned out to be my page plan (and, if the above is anything to go by, also some fudge made for me by our friend Ben - I think I took this photo, along with another of the bare tin, to encourage him to make more - you can see the page plan behind it though). Right from the beginning, I had a plan for every single page of my book where I marked on the page title, any images, and what those images would be labelled as, even before they existed. Once I'd sourced, photographed or created an illustration and had the relevant permissions signed off, I would place a green square in the image's box. When I'd written the text for a page, that too would get a green square over it. When a whole page was complete, it would get a green box around the outside of it - that was always a really lovely feeling! Keeping track of everything in this way, not only kept me organised, but also pushed me forwards. And turning a box to green helped with morale, especially when at times it felt like I was achieving very little. That all possibly sounds quite rigid, but the page plan was a surprisingly fluid thing, changing as my editor and I tweaked things or when my research opened up new avenues or shut down others.

It's amazing how many brick walls appeared in the book-writing process: longed for images that I couldn't end up get worldwide rights for; a quilt that I'd thought was English paper pieced turning out to be hand-sewn; an unreturned permissions form rendering content unusable; a person whose email address I simply couldn't get hold meant that my plan for the book was constantly evolving, which although frustrating in some ways, also made it a more exciting rollercoaster - it was the most joyful thing when someone wrote back and said yes, when a completed permissions form was returned, or when someone answered a question with so much delicious detail that I knew my only problem would be how to fit it all onto the page. At the beginning of that process, I always favoured email over any other method of communication, but along the way, I found that actually picking up the phone and speaking to someone in person is far more likely to move things forward than an email clogging up their inbox and I've tried to do more of that ever since.

One of the things I loved most about researching my book, was that it changed the way I read. When I was reading books that I thought might be relevant for the psychology/history sections, it was with a highlighter in my hand, ready to suck information and quotes from the text - it's a much more active way of reading and my brain felt alive (as in actively alive, as opposed to dormantly alive), and I was taken back to my studying days when I was writing essays and dissertations.

So, let's talk about the structure in the process. Every craft book is probably different, but mine went something like this: for my first interim deadline, I had to deliver a Contents page, three essays from the history/psych section, some of the techniques section along with the relevant photography, and three of the Modern EPPer profile pieces. I found it really helpful because the feedback I gathered at that point let me know whether I was on the right track for the rest of the book and gave me some confidence in imagining what response certain things might receive from my publisher.

At this point, in theory, I should have been handing these in to my acquisitions editor (the editor who originally commissioned the book), but during the first three months, my original acquisitions editor was made redundant and then her predecessor handed her notice in. I liked both and had found each easy to work with, so I was unsettled by the changes, but the benefit ended up being that I was handed over to my content editor, Jodi Butler, sooner. In many ways, meeting her earlier in the process made everything feel more streamlined later on. So, my interim deadline was actually pretty stress-free, although Jodi did let me know that to avoid being edited too heavily, I might want to keep my sentences shorter. I practised writing in short sentences and each time I finished a section or an essay, I'd send it over to my mum and ask her to be ruthless in pulling me up on any sentence that felt convoluted. In some ways, I found this tricky - to me, it often felt like a practice that broke up the flow of the writing, but the end result was that my words were only very lightly edited, which I was grateful for.

The next deadline required a lot more content, which I found surprisingly invigorating; in my work on our educational apps and my own pattern business, I rarely have any external deadlines (unless it's for a magazine article or interview) and sometimes that can make things feel quite undefined and boggy. It usually takes about six to eight months for us to develop an app and when we're only answerable to ourselves, there's very little to break that period up, other than a beginning and an end - the inbetween is really just an endless slog that requires a lot of self-discipline. So, I enjoyed the feeling of being answerable, having external goals, getting feedback, and the rarity of working with someone outside my own family.

From recollection, I think shortly after that deadline, it was my Author Review Week - a week that's earmarked for the edited manuscript being returned to the author, who then has a week to go through the edits and respond to or discuss any points that have come up. This round of edits comes back as a PDF with all the content on the right pages,  but with no images in place, so I still didn't have a sense of it being an actual book.

As my publisher is American, Jodi had changed many things to fit in with US phrasing (I hadn't realised there were that many differences until seeing my own writing altered) and while I was happy to accept that my book would use US English spelling, I really wanted the phrasing to feel like my own, so there was lots of discussion around those things and ultimately it was a really interesting process and I felt happy with the outcome. Very early on, I noticed that Jodi peppered her emails and feedback with emoji - not the yellow sort, just text-based emoji - and I quickly realised that it was a great way of implying tone and often avoided words, a question or a comment from being misconstrued, which was important when discussing changes or difference of opinion - I now regularly use them myself :)

The text was also finely combed through by a technical editor, Jean. Jean checked everything from each measurement being correct, to whether my patterns came together easily, sewing up her own gorgeous versions, complete with additional embroidery - it was so heartening at that point to see that she'd not only tested them, but actually enjoyed making them enough to add embellishments! She also checked that dates, places, terms and words were all correct, often coming up with such obscure, tiny changes, that I could tell she'd researched things to a reassuringly thorough level. I then had the opportunity to mark up the PDF, answering any questions, clarifying points, and accepting or rejecting any changes that had been made. I'd assumed there wouldn't be much leeway here, but actually, in most cases if I didn't like a change, my editor was happy to compromise, discuss things, or even revert back to what I'd written originally. A few years earlier, I'd read a post by Fiona (who has written a fantastic series on the process of writing a craft book) mentioning how exhausting it was to end up arguing over a single word - for some reason that aside had lodged in my brain and I was relieved to find I  enjoyed the editing process and the author review week, although that's not to say my book wasn't completely without stress...

During the contracting phase, my publisher and I had had very different ideas about the title - I'd been totally against using Flossie Teacakes in my book title as, to me, that didn't feel in keeping with the content, which wasn't about me at all, but more about turning the spotlight on others. But neither could we agree on an alternative that everyone liked, so for that reason, we ended up having it written into the contract that the book would be called Flossie Teacakes' Guide to English Paper Piecing; the guide to paper piecing part being something that I could live with, and the Flossie Teacakes part being what my publisher was keen to include from a commercial viewpoint.

However, we didn't contract a subheading for the book and when I found that it was to be Exploring the Fussy World of Precision Piecing, I was devastated. My publisher's aim (titles are decided as a team, rather than just by the content editor) with this was to include the word fussy so that it showed up in search engines when people googled fussy-cutting, but when used alone, in England at least,  fussy is a derogatory term, suggestive of nit-picking and pettiness. It suddenly felt like the book I'd worked so hard on and poured so much love into, was going to go out into the world with a subheading declaring its own awfulness. This was the one of the few points in the process where I felt truly stressed, so I felt hugely relieved when they eventually agreed to change it to Exploring the Fussy-Cut World of Precision Piecing, the addition of the word cut making all the difference to me (and I love the term precision piecing, so I'm pretty happy with it now).

In the end, on the cover both Flossie Teacakes and the sub-heading are much smaller anyway, leaving English Paper Piecing as the dominant part of the text, which I love.

I haven't mentioned the contract much, partly because it's different for every book and every author, but contracting things in that are important to you, seems like a useful thing to do. So, for me, the inclusion of the history/psych section was a key to my agreeing to write a book and I wanted to protect it from being edged out by more conventional techniques/patterns content - for that reason, my publisher was happy to reassure me by contracting in a set number of pages for that section.

One of the fun things that I learned how to do while collating all the photos and illustrations to send over to my publisher for my final deadline, was to make contact sheets - they're a good way for everyone to look over the photos and quickly see which image is being referred to in the text, as well as looking over all the possible shots for the cover and interior. There was something really lovely about seeing all those photos appearing in miniature and to know that everything was finally in the right place.

When it came to page layout, I was keen that every page should have something on it that made it feel special, so one of the things that I did was create little hand-sewn page borders. When all the content was sent to the art department to lay out the book, I also sent a mock-up of how I was envisaging the page borders being used, which you can see below.

It wasn't until the last set of photos and the very last piece of the manuscript was turned in, that the art department set to work. A few weeks later - or maybe a few months later, I can't remember now - I was sent a file containing some sample pages showing the direction they were going in with the page design and also a possible front cover. This was really the first time I actually believed it would ever be a finished book and I was so happy when I saw what Pamela Norman, the interior designer for the book, had done.

The page borders are dotted around throughout (placed horizontally, rather than vertically), and she'd also picked up on that idea and cut out stars and other shapes from my sewing and added them in all over. She'd used a grey woven background on many of the pages and then added in a faded floral image on others. Seeing her design was one of the highlights of writing a book - it felt like she'd absorbed my initial idea and then just made it so much more lovely than I'd ever imagined. I feel incredibly lucky that Pamela had interpreted what I was hoping for so well and then added in her own wonderful flair.

Those page borders ended up being a blessing and curse though. What I hadn't realised when I'd sewn them all together, was that the rights around fabric usage change if you're just using the fabrics to make your book look nicer, rather than to illustrate a technique or a pattern. Very suddenly (just a few weeks before it went to print, with one of those page borders even featuring as part of the cover design), my publisher decided that best practice was to get a permissions form signed by every single fabric designer whose fabrics appeared in those page borders, which left me trying to find the relevant email addresses for everyone from Kaffe Fassett to Liberty of London and then asking them to sign something allowing me to use their fabrics in that way. I ended up having so many lovely conversations with people as a result of this and many were impressed that my publisher was at pains to respect their copyright, but it was also a sticky part in the process, in part because I found it excruciating having to hassle people and send countless follow-up emails as the deadline loomed, when I knew they were busy. I very nearly abandoned the page borders entirely, but eventually, where I was unable to get a permission slip signed - mainly because I couldn't get in contact with the person - I very carefully removed that designer's fabric and sewed something else, that I could get permission to use, in the hole it had left and then resubmitted an image of it.

The period between handing my book in and it finally being published felt interminable and as though the book may actually be a unicorn, existing only as a sparkly figment in my imagination. Has your book come out yet, friends would ask; I started to feel like a fantasist when I told them again that it would be a while yet. If you'd like to read about when it did finally appear on my doorstep, a few weeks prior to publication, you can read this post.

You've made it to the end of part 1! Practically a whole book in itself. I'll hopefully post the remaining parts in the next few weeks, but in the meantime, I'm wishing you a happy weekend and hoping you enjoyed hearing some of the details of how my book came together,

Florence x


  1. Having never entertained the idea of writing a book I found your blog post utterly fascinating. Thanks so much for sharing this - who knew that publishing was so involved? Looking forward to the next installment:)

    1. Oh, I'm so pleased you enjoyed it!

      I always remember reading a post by Lisa Lam (of U-handbag) years ago, where she wrote about writing every caption that went next to each photo in her book and at the time I was surprised and fascinated as I'd never thought about who does those things, so it was fun to write my own post and include lots of those tiny details that I thought others might find interesting. x

  2. Just wanted to say I love your book! It has been a very useful and helpful source of information especially since I'm new to EPP.

  3. Wow! Thanks for detailing the process. It is fascinating esp. as I have been reading your blog for many years.

    1. I’m really delighted you enjoyed reading all about it. x

  4. So fascinating! I loved your book and absolutely love your writing style; I was so disappointed to get to the end of it, so this post was like another delicious chapter! :) Looking forward to reading your future posts!

    1. Oh, that’s really lovely to hear - I’m glad it feels that way.

  5. so interesting Florence! Such a lot of work - full of admiration for you!

    1. Thank you, lovely. I smiled when your comment came in, as I can imagine this may have been one of those extra-long posts that required skim-reading ;)

  6. Thank you Florence, that's a really interesting read. You were so wholly involved in the book; content and presetation, and I suspect that is why it has been so successful. Publishers take so many different approaches, I do like seeing the trust and confidence they had in you!

    1. Yes, they really do, don’t they, and I think authors often don’t know what that approach is actually going to be until they reach the end of it and have the finished book in their hands, so particularly that first one is a lot of keeping your fingers crossed and hoping you’ll be happy with the result, I think.

  7. I’m so pleased - thank you for letting me know, Bambi. x

  8. I read the whole post, and it’s very fascinating so thank you. You can tell that your heart and soul went into the book when you read it but these insights are lovely too. I admire that you held out to write the book you wanted to and found the process invigorating. Looking forward to the next instalment x

  9. I loved reading this post. Thank you so much for telling us about it- I love reading about how things actually happen, all the little bits of the process.

  10. Thanks for sharing your journey. I have also written a craft book. I really relate to your story and appreciate your Contact Page showing all the book's images.

  11. This is a fascinating glimpse behind the scenes of book writing and I've thoroughly enjoyed it! Thank you for writing it!

  12. So interesting and very informative! I really enjoyed reading and learning so many things...I never would have thought about having to get the permissions for the page borders. Of course, it makes sense but one of those things that just didn’t occur. I’m glad you were able to change the subheading, ‘fussy’ on it’s own can be a bit of a negative word in Australia too ☺️ Megan

  13. Thank you so much for sharing your story. I've been a lurking fan for so long and I'm thrilled you've taken us along for the ride! It's a lovely book, and congratulations to you! :)

  14. Thanks Florence, really interesting to hear about your initial wobble over writing all those years ago and how the pieces fell into place. I can completely understand your concerns over the suggested title too! Rosie

  15. Hello, I bought your book today in Indiana, US. I don't know how I missed your blog as I spend time following a few. I have EPP before, but bought your book because it was beautiful, the front historical section looked so interesting, and finally because I am interested in learning about your work. I have quilted since my granny taught me to make butterfly blocks the year I was 10. Right now I'm working to perfect my needle turn applique.... A long process for me. Now I will be adding a epp project to any spare moments in my day. Thank you for all your efforts, you put together a great book.

  16. Great post, just reading it I can imagine what I huge amount of work you had to do. For me the most stressful, and time consuming bits of the book writing process was getting contributions or permissions from other people and it sounds like you had a huge amount of that to do.

    Thanks for referencing my posts :)


Thank you so much for taking the time to leave a message - it's always really lovely to hear from people.

I now tend to reply within the comments section, so please do check back if you've asked a question or wish to chat.

Florence x

A few of the books/products that I link to on Amazon from my blog contain affiliate links and very occasionally, I'll mention a product that I've been given free of charge. I choose the things that I recommend carefully and my priority is to only share things that I love.